Bangtuike

Taking advantage of a combination of spread of social media and the fact that people tend to trust product recommendations from their friends far more that traditional advertising. BTK is building an extensive database of influencers, who are psychologically driven to be “the first to know” new things about consumer products and business news among their friends and colleagues. They select “sponsored stories” from BTK clients, and can share them with their contacts on their personal WeChat accounts, adding their personal message.