Atticus Franchise Group

Atticus Franchise Group is an Atlanta-based private equity firm that specializes in acquiring and growing established, U.S.-based franchise businesses in the consumer and retail sectors. Founded with an operator-centric model, the firm partners with founders and management teams to provide capital and strategic expertise, aiming to accelerate growth and enhance brand value. Their portfolio has included significant investments in well-known brands such as Massage Envy, European Wax Center, and Crunch Fitness.