Ardent Advisors

Ardent provides strategic corporate finance advice in the e-commerce and digital technology markets. We have developed a deep understanding of the sector and thereby are able to equip our international e-commerce and digital technology clients with optimal and bespoke corporate finance solutions. Founded as a firm over 10 years ago, Ardent has built extensive e-commerce and digital technology expertise to enable corporate finance advice tailored to the specific demands of this complex, dynamic and high growth sector. Ardent’s clients seek sophisticated, independent advice on a full range of corporate finance options. These include strategy advice, mergers and acquisitions as well as finance raises from a full range of partners including strategic partners, private equity and venture capital. Clients include dynamic growth companies, sector leaders as well as private equity funds and independent shareholders. Our specific vertical focus involves e-commerce, digital media, fintech, enterprise software & SaaS and healthcare IT. Recent transactions include: • Woodhouse Clothing: Private placement with Bridges Ventures • Loaf.com: Private placement • my-wardrobe.com: Private placement with Growth Capital Investments • Tryzens: MBO backed by Scottish Equity Partners • MatchesFashion.com: Private placement to Scottish Equity Partners and Highland Capital • FeelUnique.com: Partial exit to Palamon Capital Partners • VoucherCodes.co.uk: Sale to WhaleShark Media • FSN.net: Sale to Moneysupermarket.com • my-wardrobe.com: Private placement with Balderton Capital • Swoodoo.com: Sale to Kayak.com • Intela: Private placement with Bestport • UK Web Media: Strategic advice • Swapit Shop: Private placement with Greylock Partners • Assethouse: Sale to Amino • UTarget.com: Sale to News Corporation • Cycling.tv: Sale to JumpTV • Portfolio of Cineworld Cinemas: Acquisition • Portfolio of Odeon Cinemas: Acquisition • UTarget.com: Private placement with Foresight Ventures • Buy.At: Private placement with DFJ Esprit