afrimarket

Founded in 2013, Afrimarket was a French startup that provided an innovative alternative to traditional cash-based money transfers to Africa. The platform enabled users, primarily in Europe, to buy essential goods (like food and electronics), pay for services (such as healthcare and school fees), and top up mobile phone credit directly for their relatives in several West African countries. By delivering tangible goods and services through a network of local partner merchants, Afrimarket aimed to ensure that funds were used for their intended purpose. Despite raising over €20 million in funding, the company faced operational and financial challenges, ultimately leading to its liquidation in 2020.