Founded in 1999, Zmarta Group operates a financial services platform across the Nordic region. Its mission is to empower consumers by providing a transparent and easy-to-use marketplace to compare and choose the best financial products for their needs, including loans, insurance, and electricity plans. Originally known as Freedom Finance, the company rebranded to Zmarta in 2015 and is now a part of the Bauer Media Group, continuing to expand its digital comparison services in Sweden, Norway, and Finland.

Founded in

Sweden