Founded in 2013, Yoyo Wallet started as a mobile application that combined secure in-store payments with automated loyalty point collection and rewards. The platform provided retailers with a suite of marketing and analytics tools (Yoyo Engage) to better understand and engage with their customers based on their purchasing data. After significant growth and funding, Yoyo Wallet was acquired in March 2021 by Indonesian super-app Gojek (which later merged with Tokopedia to form GoTo Group) to enhance its own payment and loyalty services. Yoyo's technology and team have since been integrated into GoTo Financial's business solutions.

Founded in

United Kingdom