YouSure Financial Services (Pty) Ltd, operating as You sure, was founded in 2017 with the mission to simplify the insurance process in South Africa. The company operates as a digital-first insurance platform, providing users with a fast and transparent way to compare and purchase car and home insurance policies from a panel of leading South African insurers. By focusing on technology and a user-friendly interface, You sure aims to remove the complexity and paperwork traditionally associated with obtaining insurance coverage.