WAOW S.A. operates a mobile application designed to reward consumers for their purchases at local businesses, primarily in Belgium and Luxembourg. The service functions by securely linking a user's bank account to the Waow app, allowing them to automatically earn loyalty points, called 'Waows', when they pay with their bank card at partner merchants. These points can then be converted into euros and spent within the network, aiming to boost local commerce and provide a seamless cashback and loyalty experience for shoppers.

Founded in

Belgium