Founded in 2009 by Kirby Cochran and headquartered in Utah, WakeUpNow operated as a multi-level marketing company. It primarily sold a monthly subscription that gave members access to a package of services called the "AWAKEN" platform, which included financial management software, tax-saving tools, and discounts on consumer goods. The company later expanded its product line to include energy drinks and other wellness items. WakeUpNow experienced rapid growth but also faced significant public criticism and allegations of being an illegal pyramid scheme, as its business model heavily emphasized recruiting new distributors over the sale of its products. Amidst mounting debt and legal pressure, the company ceased all operations in February 2015.

Founded in

United States