TradeJournal was founded by traders to address the common challenges of performance tracking and psychological discipline in trading. The platform enables users to log their trades, automate data entry, and access advanced analytics and statistics to identify their trading strengths and weaknesses. Its mission is to provide powerful, yet user-friendly tools that help traders focus on what's important, learn from their mistakes, and ultimately enhance their profitability by making data-driven decisions. It is not a brokerage and does not facilitate the execution of trades.