SureIn GmbH operates as a digital-first insurance broker focused on simplifying and modernizing commercial insurance. The company's mission is to offer transparent, simple, and suitable insurance solutions for startups, small to medium-sized enterprises (SMEs), and freelancers. By combining a proprietary technology platform with personal expert advice, SureIn helps businesses analyze their risks, compare insurance products from over 75 insurers, and manage their policies digitally. The company was founded in 2021 to address the complexities of the traditional commercial insurance market.