Founded in 2008 by John Bolton, Squirrel began as a mortgage brokerage focused on helping New Zealanders navigate the home-buying process. The company has since evolved into a broader financial services provider with a mission to help "Kiwis get ahead." In addition to its core mortgage advisory services, Squirrel launched a licensed peer-to-peer lending platform in 2015, allowing everyday investors to fund residential property loans. They also offer managed funds, term investments, and insurance products, positioning themselves as a modern alternative to traditional banks.