Simplii Financial is the direct banking brand of the Canadian Imperial Bank of Commerce (CIBC). Launched on November 1, 2017, Simplii was established after CIBC and Loblaw Companies ended their 20-year PC Financial venture. CIBC transitioned all existing PC Financial accounts to the new Simplii Financial brand, creating an instant client base. The company operates as a digital-first bank with no physical branches, focusing on providing straightforward, no-fee banking services, including chequing and savings accounts, credit cards, mortgages, loans, and investment products, accessible online and via mobile app.

Founded in

Australia