Founded in 2017, Setoo was a pioneering InsurTech company that developed a platform for creating parametric (event-triggered) insurance products. Its mission was to make insurance simple, transparent, and customer-centric for the digital age. The company's technology allowed online businesses to easily build and integrate protection products relevant to their customers' journeys, with claims being paid out automatically and instantly upon a triggering event, removing the need for traditional claims processes. In 2021, Setoo was acquired by US-based InsurTech company Pattern to enhance its embedded insurance offerings.

Founded in

United Kingdom