Originally founded as a standalone technology company, SavvyIntel specialized in providing data analytics and automated marketing solutions tailored for credit unions. Its platform allowed financial institutions to analyze member data to create highly targeted and personalized marketing campaigns, with the goal of increasing member engagement and product adoption. In 2017, SavvyIntel was acquired by CUNA Mutual Group to enhance its data and analytics capabilities and provide more advanced marketing tools to its credit union partners. CUNA Mutual Group subsequently rebranded to TruStage in 2023, and SavvyIntel's technology is now integrated into the broader TruStage ecosystem that serves the U.S. credit union market.

Founded in

United States