SaveUp was a financial technology company founded in 2011 by Priya Haji and Sammy Shreibati. Its mission was to improve financial literacy and behavior by making saving and debt reduction engaging and rewarding. The platform connected to users' financial accounts (savings, loans, mortgages) and awarded them credits for positive financial actions, such as saving money or paying down debt. These credits could be used to play games for a chance to win prizes, including cash and cars. The company raised over $10 million in venture capital but ultimately ceased operations and shut down its service in early 2016.

Founded in

United States