Founded in 1923 as the General Insurance Company of America, the company later created the subsidiary Selective Auto and Fire Insurance Company of America, or SAFECO. Today, Safeco Insurance is a Liberty Mutual Insurance company, a relationship established following its acquisition in 2008. Safeco's business model is centered on distributing its personal lines insurance products—including auto, home, renters, and specialty policies for motorcycles, boats, and RVs—exclusively through independent insurance agents across the United States. This approach emphasizes personalized service and expert advice for its customers.

Founded in

United States