PSB*MARS is a global custom research and analytics consultancy that specializes in providing data-driven, strategic insights to help clients make informed decisions. A member of the WPP Group, the company was formed through the integration of the research firm PSB and the healthcare-focused MARS Consumer Health. PSB*MARS leverages a wide range of quantitative and qualitative research methodologies to tackle complex challenges related to brand strategy, communications, public affairs, and product development for a diverse clientele that includes Fortune 500 companies, political campaigns, and major associations.

Founded in

United States