Pledg is a French fintech company founded in 2016 that specializes in "Buy Now, Pay Later" (BNPL) and installment payment solutions. Its mission is to help merchants increase their conversion rates, average order value, and customer loyalty by offering flexible payment options at checkout. These solutions include paying in several installments, paying later, shared payments, and payment upon delivery. Pledg's platform is designed for easy integration for both online and physical retailers. In April 2023, Pledg was acquired by Groupe BPCE, a major French banking group, to strengthen its payment service offerings.

Founded in

France