Founded in 2016 as "Piggybank.ng," the company initially focused on providing an automated savings platform for Nigerians. In 2019, it rebranded to Piggyvest to reflect its expansion into investment services. The company's mission is to give everyone the power to better manage and grow their finances by offering a suite of products that includes automated savings, fixed-term savings (Safelock), goal-oriented savings (Target), and a feature called Investify, which allows users to invest in pre-vetted, low-to-medium risk opportunities. Piggyvest is regulated by the Nigerian Securities and Exchange Commission (SEC) through its fund manager partnership.