Pefin, founded in 2011 by Catherine Flax, was a financial technology company that billed itself as the first artificial intelligence (AI) financial advisor. Its mission was to democratize access to high-quality financial advice by using AI to provide comprehensive, fiduciary financial planning and investment management for a low, flat monthly fee. The platform helped users create financial plans, manage investments, and receive ongoing advice tailored to their life events and goals. Despite raising significant funding and gaining media attention, the company announced on its website in late 2019 that it had ceased operations.

Founded in

United States