Parcela Já is a Fintech company focused on installment payments through credit cards, at no cost whatsoever for end customers. The developed software allows end customers to pay their purchased products or services over the store counter from 2 to 12 times with their credit card, without any interest or charges and without any bureaucracies or waiting time for credit approval (in a matter of seconds). For the stores to be able to offer Parcela Já solution to their customers, they just have to have a Parcela Já POS terminal or the Parcela Já web application on their online shop (which is currently in development). Parcela Já owns the software, the IT development and runs the commercial and operations structure.