Spun off from Naver Corporation in November 2019, Naver Financial aims to create a new financial service experience by leveraging Naver's leading technology and user base. The company's mission is to build an accessible financial platform for everyone, including small business owners and individuals with limited financial histories. Its core services revolve around the "Naver Pay" platform, which offers simple payments, and has expanded to include loans, investments, insurance, and asset management services, often in partnership with traditional financial institutions.