Founded in 2017 as Meu pag!, the company emerged as a Brazilian financial technology (fintech) firm with a mission to democratize access to financial services. It focused on providing a digital account and an international, no-annual-fee credit card, primarily targeting individuals underserved by traditional banks in Brazil. In October 2020, following a significant investment round, the company rebranded to "Will Bank" to reflect its growth and expanded vision. Will Bank continues the original mission, operating as a digital bank regulated by the Central Bank of Brazil as a payment institution.

Founded in

Brazil