Founded in 2013, Mercado Bitcoin is one of the largest and most established cryptocurrency and digital asset platforms in Latin America. It was one of the first crypto exchanges to operate in Brazil and has since grown to serve millions of customers. The company's mission is to democratize access to alternative assets and new technologies through a secure and user-friendly platform. In 2021, its parent holding company, 2TM Group, achieved "unicorn" status after a major funding round led by SoftBank. Beyond cryptocurrencies, Mercado Bitcoin has expanded its offerings to include tokenized assets such as digital collectibles, carbon credits, and other real-world assets (RWAs).