LayUp Technologies is a South African financial technology (fintech) company that provides a digital, goal-based savings platform. The company's mission is to help consumers save for specific products and goals by offering an automated savings tool where users can make payments towards a purchase and earn interest on their savings. Once the goal is reached, the user receives a voucher to redeem their chosen item from partner retailers. This service modernizes the traditional lay-by/layaway model, promoting disciplined saving habits and financial wellness.

Founded in

South Africa