Originally established as KTH (Korea Telecom Hitel) in 1991, the company was rebranded to KT Alpha in 2021 following its merger with K Shopping. As a key subsidiary of the KT Group, KT Alpha operates a diversified business portfolio across three main pillars: Commerce, Content, and ICT. Its commerce division is centered around "K Shopping," a major T-commerce (TV shopping) channel in Korea. The content division focuses on the investment, sourcing, and distribution of movies and video series for various platforms, including theaters and OTT services. The ICT division provides innovative B2B solutions, most notably "Giftishow," a market-leading mobile coupon (gift certificate) service.

Founded in

South Korea