HealthNow New York Inc. was a leading non-profit health care company headquartered in Buffalo, New York, operating as the parent company of BlueCross BlueShield of Western New York and BlueShield of Northeastern New York. With a history tracing back to the 1930s, its mission was to provide affordable, high-quality health insurance coverage and related services to individuals, families, and businesses across its service regions. In 2021, HealthNow officially affiliated with Highmark Inc., a major national health and wellness organization, and subsequently rebranded its health plans under the Highmark Blue Cross Blue Shield name, aiming to enhance member benefits, improve care, and increase affordability through the larger network.

Founded in

New Zealand