Gjensidige Bank was a digital-first bank and a wholly-owned subsidiary of the Norwegian insurance group, Gjensidige Forsikring ASA. Launched in 2007, it aimed to provide simple and competitive banking services to the Norwegian retail market, including savings accounts, mortgages, car loans, unsecured consumer loans, and credit cards. Its business model was based on leveraging the strong brand recognition of its parent insurance company. In July 2018, Gjensidige announced the sale of the bank to Nordea. The acquisition was completed in March 2019, and its operations were subsequently integrated with Nordea's and rebranded as Nordea Direct.

Founded in

Norway