Founded in 2017, Gini Inc. launched Hong Kong's first personal finance management app that leverages open banking technology. The company's mission is to empower individuals and businesses by simplifying money management. Their consumer app allows users to connect and view all their bank accounts in one place, track spending, and gain financial insights. Additionally, gini offers B2B solutions, "Gini Business," providing businesses with data aggregation and analytics services through its API to help them build new financial products and services.