Founded in 2017 in Berlin and backed by the Swiss Baloise Group, FRIDAY Versicherung AG was established with the mission to create a more customer-centric and flexible insurance experience. It positioned itself as Germany's first digital insurer, leveraging technology to offer innovative products like pay-per-kilometer car insurance. The company aimed to simplify the insurance process through a fully digital interface. However, in 2023, the Baloise Group announced that FRIDAY would cease writing new business and the existing portfolio would be run off.

Founded in

Germany