Flourish is a B2B financial technology company, wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), dedicated to empowering financial advisors. The company provides a turnkey, white-label platform that helps Registered Investment Advisors (RIAs) secure their clients' financial futures. Its core offerings include Flourish Cash, a cash management solution providing competitive interest rates and FDIC insurance through partner banks, and Flourish Crypto, a direct-ownership crypto investing solution for advisors to manage on behalf of their clients. Flourish was built to provide advisors with the technology and products needed to enhance their value proposition and better serve their clients' needs.

Founded in

United States