Easyadvanceloan operates as an online marketplace and lead generator, not a direct lender. The company's business model is centered on providing a free-to-use platform where potential borrowers can submit a single application for personal or short-term loans. This information is then shared with a network of independent lenders who may offer a loan to the applicant. The service aims to streamline the loan-finding process, emphasizing speed and convenience. The company does not make credit decisions, set loan terms, or fund loans itself, instead earning revenue by referring customers to its lending partners.

Founded in

United Kingdom