Founded in 2014, EasyEquities is a South African financial services platform that aims to democratize investing by providing a simple, affordable, and transparent way for anyone to buy shares in local and international companies. It is a product of First World Trader (Pty) Ltd, which is an authorized Financial Services Provider, and is part of the JSE-listed Purple Group Limited. The platform is renowned for its low-cost structure and pioneering the use of fractional share rights (FSRs), which allows users to invest with very small amounts of money, thereby lowering the barrier to entry for new investors.

Founded in

South Africa