Founded in 1933 in Hoorn, Netherlands, Deen Supermarkets BV was a prominent family-owned supermarket chain primarily operating in the Dutch provinces of North Holland, Flevoland, Gelderland, and Utrecht. For decades, the company focused on providing a full range of grocery products to local communities. In February 2021, the family announced the sale of all 80 stores to its competitors Albert Heijn, Vomar Voordeelmarkt, and DekaMarkt. The transition was completed in 2022, and the "Deen" brand ceased to exist as a customer-facing entity, with all locations being converted to the new owners' brands.