Founded in 2005, CompareCards.com was established as a free, online platform to help consumers easily find and compare credit cards from various issuers. The company's mission was to provide transparent, side-by-side comparisons of rates, rewards, fees, and sign-up bonuses to empower users to make informed financial decisions. In November 2016, LendingTree, Inc. acquired CompareCards to strengthen its credit card comparison business. Today, CompareCards operates as a prominent brand within LendingTree, continuing to offer comprehensive comparison tools, expert reviews, and educational content related to the credit card market.