Originally founded as Brightstar Corp. in 1997, the company grew to become a global leader in the mobile device lifecycle, providing services like distribution, supply chain management, and buy-back programs. In 2021, the company rebranded to Likewize to better reflect its evolution into a comprehensive tech protection and support company. Likewize partners with major network carriers, retailers, and financial institutions to offer end-to-end device lifecycle solutions, including device protection plans, premium tech support, and trade-in and upgrade programs, aiming to resolve any technology-related issue for its customers.

Founded in

United States