Founded in 1991 on the Gold Coast, Australia, Bartercard is one of the world's largest business-to-business trade exchanges. The company operates a network where member businesses can trade their products and services with each other using a digital currency known as a "Trade Dollar" (T$). This system allows businesses to conserve cash flow, move excess inventory, and attract new customers within the Bartercard network. Bartercard acts as a third-party record keeper, providing its members with an alternative, cashless method of commerce.