Association of Professional Financial Advisers

The Association of Professional Financial Advisers (APFA) was a prominent UK trade body dedicated to representing the interests of professional financial advisers and their firms. Its mission was to support a thriving financial advice market for consumers and advisers by engaging with the government, regulators, and the media. In 2017, APFA merged with the Wealth Management Association (WMA) to form the Personal Investment Management & Financial Advice Association (PIMFA), creating a single, more powerful voice for the investment management and financial advice industry in the UK.