Originally founded in 1996 as Angel Broking, the company rebranded to Angel One Limited to reflect its transformation into a digital-first financial services company. It is one of India's largest retail brokerage firms, offering services in stock and commodity broking, investment advisory, margin trading, loans against shares, and distribution of financial products like mutual funds and insurance. The company's mission is to provide a seamless and technologically advanced experience for its clients, particularly focusing on empowering investors in Tier 2 and Tier 3 cities across India.