Founded in 2015, 5nance.com was a Mumbai-based fintech company that positioned itself as "India's First Personal Finance Marketplace." The platform was designed to offer comprehensive, technology-driven financial planning and advisory services to retail customers. Its mission was to provide unbiased financial advice and help users manage their finances, from creating budgets and setting goals to investing in mutual funds, purchasing insurance policies, and planning for taxes. The company ceased active operations around 2020.