Willcrest Partners is a private investment firm co-founded by Tom Elam and David O'Connell, focusing on acquiring and operating enduringly profitable B2B software and technology-enabled services companies. Unlike traditional private equity firms, Willcrest employs a long-term hold strategy, aiming to be a permanent home for the businesses it acquires. The firm seeks to partner with founders and management teams to foster sustainable growth over an indefinite time horizon.