WafR is a Moroccan retail-tech startup that has developed a mobile application to help FMCG brands increase their market share within the traditional trade sector. The platform allows brands to offer targeted promotions and loyalty programs directly to a network of local grocers, who in turn offer discounts to end consumers. Grocers earn rewards and cashback for participating, while brands gain access to valuable sales data and a direct, performance-based marketing channel to a traditionally hard-to-reach segment. Backed by investors like Y Combinator, WafR aims to digitize and optimize the relationship between brands and neighbourhood grocers.

Founded in

Morocco