Up is an Australian digital bank (neobank) that operates as a brand of Bendigo and Adelaide Bank. Launched in 2018, it was co-created by technology company Ferocia and Bendigo and Adelaide Bank to provide a mobile-first banking experience. Up's mission is to simplify money management for Australians through a feature-rich app that offers tools for automatic saving, spending categorization, and budgeting. In 2021, Ferocia was fully acquired by Bendigo and Adelaide Bank, solidifying Up's position within the established banking structure while maintaining its technology-focused approach.

Founded in

France