Founded as the Dreyfus Corporation in 1951, the company became a pioneer in the mutual fund industry, famously recognized by its iconic lion logo. It was one of the first to market mutual funds directly to consumers through television advertising. In 1994, Dreyfus was acquired by Mellon Bank Corp, which later merged with The Bank of New York in 2007 to form BNY Mellon. Today, the Dreyfus brand operates as a key part of BNY Mellon Investment Management, one of the world's largest investment managers, continuing its legacy by offering a diverse family of investment funds managed by BNY Mellon Investment Adviser, Inc.

Founded in

United States