Founded in 2021, Rare Circles provides a comprehensive software-as-a-service (SaaS) platform for businesses to integrate Web3 technologies, such as NFTs, into their customer engagement strategies. The company's mission is to make Web3 accessible for all creators and brands, allowing them to build communities, deepen customer loyalty, and unlock new revenue streams without requiring any coding expertise. The platform supports the creation of NFT-gated storefronts, tokenized memberships, and digital collectibles, providing tools for minting, sales, and community management.