Pibank is the direct banking brand of Banco Pichincha, which launched its operations in Colombia in 2021 after originating in Spain in 2018. The bank operates on a simple, digital-first model, aiming to provide transparent and fair financial products without complex conditions or small print. Its core offerings are a high-remuneration savings account ("Cuenta Pibank") and a fixed-rate personal loan ("Crédito de Libranza" and "Crédito de Libre Inversión"), supported by a few physical "Oficinas de Experiencia" for customer service while primarily functioning as an online entity. Pibank is regulated and supervised by the Superintendencia Financiera de Colombia.

Founded in

Colombia