MoveCU is a Credit Union Service Organization (CUSO) that operates a digital lending marketplace designed to help credit unions grow their loan portfolios. The company's mission is to "move" consumers from higher-cost lending options to the more affordable and member-focused loans offered by credit unions. By aggregating loan products from its partner credit unions, MoveCU provides a single point of access for borrowers to compare and apply for auto loans, personal loans, and credit cards. In 2021, MoveCU was acquired by Origence (formerly CU Direct), a leading provider of lending technology solutions for credit unions, and now operates as part of Origence's broader suite of consumer lending products.