Latitude Financial Services is a prominent consumer finance company that originated from the consumer finance arm of General Electric (GE) and was rebranded in 2015. The company provides a wide range of financial products and services to millions of customers across Australia and New Zealand. Its core offerings include personal loans, car loans, credit cards, insurance, and interest-free instalment payment plans through a network of major retail partners. Latitude's mission is to help people shop and live better by providing accessible and responsible financial solutions.

Founded in

South Africa