Founded in 1917 by B.C. Forbes, Forbes is an American business magazine and global media company. It is renowned for its lists and rankings, such as the "Forbes 400" (richest Americans), "America's Wealthiest Celebrities," and the "World's Billionaires." The company's mission is to champion success by celebrating those who have made it and those who aspire to make it. Its business model includes traditional print media, a significant digital presence with a unique contributor model, sponsored content through its BrandVoice platform, and a portfolio of live and virtual events.